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Chief Executive Officer

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Elena David 

Elena David was born in 1961 in Prato, where she still lives with her husband and two children.
Graduated in Economics and Commerce at Florence University, her interest in the hotel business world is disclosed in her thesis on the development of the hotel industry in Florence.
In 1990 she started working in Starhotels where she began an intense professional career holding many positions until, in 1998, she became member of the Board of Directors and General Manager of the chain.
In July 2000, thanks to excellent achievements, she was invited by Gruppo Immobiliare Fusi to hold the position of manager during the start up and development stage of an ambitious project. This project was to set up a new and competitive hotel business in Italy which was launched with the brand name UNA Hotels and Resorts.
Elena David ,really fond of Italy, has always “fought” to support the tourism sector passionately. Throughout her professional career she has been tireless in giving her contribution to the tourism culture.
This commitment took her on numerous academic activities, and she has always been willing to hold key positions in various institutions.

INSTITUTIONAL POSITIONS HELD:
- Member of the National Hospitality Committee instituted on July 2011 for the development and competitiveness of tourism.
- President of AICEO (Italian CEO Association) since May 2011

- President of the Employers’ Association AICA (Italian Association of Hotel Chains) since 2008 and before that, from 2003 a member of the   Managing Board of the association;
- A member of the Giunta di Federturismo, elected to hold this post for the three year period from 2007 to 2010;
- Representative in the Equal Opportunities Commission since September 2008;
- Member of Confederal Technical Committee "Territorial Politics and industrial districts" since September 2008;
- Member of the Tuscan delegation of AIDDA (Tuscan Association of women entrepreneurs and managers) since 1999;
- Founding member of A.C.A.P.O. (Association for Hotel Contracts and Hospitality Planning) since 2004;
- Member of the Bellisario Foundation since 1999

AWARDS AND PRIZES
- In 2011 she was awarded the Elefantino d’Argento’ Top Manager international price from the association “Catania, Talenti & Dintorni”;
- In 2009  the MIB School of Management  of Trieste assigned Elena David the IMTL Award
- In 2007 she was awarded the  Excellence Price “Lido Vanni” for strategic innovation 
- In 2004 she was awarded the Mela D’oro – the Melissa Bellisario Prize dedicated to “Women in Tourism and Free Time enterprises”, promoted by the Bellisario Foundation together with the Employers’ Association and Il Sole 24 Ore.
- In 2007 Manageritalia assigned Elena David  the “Lido Vanni” Premio Eccellenza (Excellence Prize) for innovative strategy.
- In 2002 she won the prize "TurismoOggi" as "Tourism's personage of the year".
- In 2002 Cinzia Sasso, a journalist from La Repubblica, wrote about her in the book edited by Sperling & Kupfer Donne che amano il lavoro e la vita (women who love their work and their lives).

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